PVR Cinemas has introduced a new PVR app for the Apple Watch. The app enables smartwatch users to explore movie screenings and check updates about ticket bookings. Users will also be able to avail exclusive offers as PVR Privilege members on bookings. The app is already available on App store for download.
The existing digital portfolio of PVR Cinemas include PVR Cinemas’ Alexa skill, digital cinemas, PVR Privilege, and Quick Tix facility.
Kamal Gianchandani, Chief Business Planning and Strategy PVR Limited said, “We know the importance of having access to information on the go, which is why we’re excited to bring a new PVR app to our highly mobile users on Apple Watch. With this new app, users can enjoy a seamless experience with better control and the ability to connect to the movies playing at a PVR near you. PVR has continually expanded its digital services with an aim to develop new age experiences; this is another step in that direction. While we continue to innovate, we have many exciting things coming up for movie goers across India.”
Meanwhile, Apple Watch completed four years of its introduction in April. Although it was showcased on September 2014, the watch went on sale in April 2015. In the last four years since it was officially launched, the Apple Watch has gone to become a trendsetter in the wearables industry, changed the dynamics of the watch market and has beaten the traditional Swiss watch makers with considerable ease.